Beauty in Motion. Fulfillment Without Compromise.
Berkshire Grey is trusted by Fortune 500 retailers and other innovative brands to keep shelves stocked and orders flowing since 2017.
Ulta Beauty is shaping culture and connection — meeting people where meaning lives. Now, fulfillment keeps pace with that purpose.
Ulta Beauty operates more than 1,451 stores across the U.S., alongside a fast-growing eCommerce business serving millions of beauty enthusiasts every day. At the heart of that scale is a commitment to connection — celebrating beauty not just as a product, but as a force for joy, wellness, and belonging. Ulta Beauty's recent supply chain transformation puts guests and associates at the center. As Ulta Beauty continues to inspire and engage guests both online and in-store, fulfillment must keep pace with culture: fast, sealess, and ready for the moments that matter most.
ROBOTIC SORTATION CARRIES THAT SAME SPIRIT, GIVING TEAMS THE TOOLS TO:
Increase order accuracy for complex beauty SKUs, from lip gloss to oversized gift sets.
Enable omnichannel flexibility for Buy Online Pickup in Store (BOPIS) and same-day delivery.
Process 10,000-50,000 uph with up to 70% less labor than tarditional systems.
Adapt instantly to spikes in demand, with intelligent task reallocation.
Reduce manual strain on associates by eliminating unnecessary product touches and exception handling.
And unlike tilt-tray or put-to-light systems, Berkshire Grey's orchestration software keeps work flowing seamlessly across waves, zones, and teams — ensuring the right products reach the right shelves, customers and moments.
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Beauty Retailer Success
One of the world’s top 10 beauty retailers turned to Berkshire Grey to scale eCommerce fulfillment. Facing 75%+ YoY online growth and labor shortages, they implemented BG’s robotic put wall to:
- Increase sortation throughput by 300% without adding labor
- Support up to 240 simultaneous orders (vs. ~80 with manual put walls)
- Handle nearly 100% of SKUs—including irregular items like cosmetics and gift boxes
- Improve upstream picking rates by 33%
Top Global Retailers See Real-World Value
Customer awarded DC of the Year in their omnichannel facility network.
Annual savings of $1.1MM annually.
$0.045 savings per unit handled.
50% decrease in labor vs. previous sorter operation.
Automate What Matters Most
Smart Store Replenishment
Keep shelves full and shoppers happy — even during peak.
- Boost throughput by up to 2X in the same space
- Handle fashion SKUs and returns with ease — from cosmetics to loose apparel
- Sort directly to store containers, minimizing touches and increasing productivity
AI-Powered eCommerce Fullfillment
Faster fulfillment with fewer hands.
- Reduce order processing time by 3X versus manual approaches
- Wide SKU coverage across cosmetics, accessories, apparel & more
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